Your career is more interesting than your job title. Let's prove it.
Career coaching and L&D consulting for STEM professionals, green economy career changers, and organisations that want to stop losing good people to conversations they're not having.
Anna Sidoti
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CDAA Professional Member 2026
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Cappfinity Skills Assessment Accredited
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Certified Hidden Job Market Coach
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Green and STEM Career Coach
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Anna Sidoti 〰️ CDAA Professional Member 2026 〰️ Cappfinity Skills Assessment Accredited 〰️ Certified Hidden Job Market Coach 〰️ Green and STEM Career Coach 〰️
hi, I'm anna.
I know what's happening in your industry. Right now. Not in 2015. (and if I don’t know I will make it my business to find out)
I'm a career development specialist and L&D consultant. I work with STEM professionals, green economy career changers, and organisations navigating industry transition.
I’m in my 4th career and about to train for the 5th (looking at you, Pilates teacher training). Science, education, HR, career development, I've collected the qualifications along the way because I actually needed them, not because they look good on a slide.
Here's what that means for you. I read Labour Market data the way other people read the news. So when we talk strategy, it's built on what's actually happening in your industry, not gut feel and not a generic template. If a qualification exists in Australia and it's worth your time, I'll know it. If it doesn't exist yet, I'll tell you that too. Most coaches can't.
I've worked with engineers pivoting to sustainability, scientists moving into policy, energy professionals navigating transition. If you sit at the intersection of technical skill and an industry that's shifting under your feet, you're exactly who I work with.
What I do
I use real data, not gut feel.
So when we co design your career strategy, it's not a guess. You'll know exactly where the demand is, which skills to lean on, and which employers are actually hiring in your space. Not what worked for someone else in 2015.
I know the training landscape. Like, really know it..
Thinking about a qualification but not sure it's worth the money? I'll tell you straight. If it's accredited, credible and worth your time, I'll point you to it. If it's a $3,000 waste, or you’re better off applying another strategy to up-skill, I'll tell you that too. You won't find that out from a course brochure.
STEM and green economy is my niche.
Which means you don't have to explain your industry to me before we can start. Engineers pivoting to sustainability, scientists moving into policy, energy professionals navigating transition, I already speak your language. So we skip the 101 and get straight to your actual problem.
“Careers work is social justice work. Everyone who comes through the door deserves the chance to shine, be properly challenged, and feel valued. I take that seriously. I just won’t be precious about it while we do the work.”
Career Tools & Job Search Resources
4 offers with freebie energy. (except you pay for these ones, because they're worth it.)
For people who want to figure out what's broken before spending more time on the wrong fix.
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T-Shaped Professional Audit $27
You know you have more to offer than your job title suggests. You just can't quite say what it is.
That's the problem this fixes.
The T-Shaped Career Audit is a self-guided workbook that maps what you actually bring to work - your breadth, your depth, and the foundation underneath both. So the next time someone asks "tell me about yourself"... you've got a real answer.
Useful at any career stage. Essential if you're job searching, going for a promotion, or just tired of underselling yourself.
What you’ll get: An 8-page workbook. Guided prompts. A synthesis page that turns your audit into a statement you can actually use. Instant download.
$27. About a week’s worth of takeaway Matcha Lattes. Considerably more useful (IMHO)
Too cheap to be useful? It's priced low because career clarity should be accessible. Not because it's flimsy.
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LinkedIn Profile Audit $197
Ready for honest eyes on it?
No scheduling gymnastics. No live session. Just specific, recorded feedback on the thing that's doing the most work before anyone meets you: your LinkedIn Profile.
What you’ll get: An honest, specific, recorded video review of your LinkedIn profile. What's working, what's costing you, exactly what to fix.
Delivered as a Loom video within 3 business days.
All I need is the link to your current LinkedIn profile! Go on, you know you want the Anna tea.
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Relationship First- Networking $37
Find networking a bit awkward? Yup, can be- but not with my framework.
Networking is like insurance. Kinda boring-but important until you desperately need it.
The best time to build your network is when you don’t need it. The second best time is now.
What you’ll get: Scripts and templates for reaching out without being weird about it. Cold outreach, warm reconnects, informational interviews, follow-ups that don't feel desperate.
This is “The don't-propose-on-the-first-date” approach.
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Job Search Reset $47
If you’ve been searching for a while, the Job Search Reset Framework is for YOU.
Looking for a new job is complicated no matter when, why, where or what you’re looking for.
Two things in one: diagnose what's broken in your search, then find where the market heat actually is. Australian data sources. Real tools. The kind of information most people don't know exists.
What you’ll get: Australian data sources. Real tools. The kind of information most people don't know exists.
Career coaching for STEM professionals and people who are done guessing.
That's what we fix. Together.
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The Career Design Series 3 sessions - $1,500
The whole thing. With me.
Three sessions. One framework. You leave with a complete strategy and the confidence to act on it. We investigate what's actually happening in your corner of the labour market - with real data, not gut feel. We design your strategy. Then we experiment your way in.
You leave with: a labour market analysis, skills audit, networking plan, value proposition, outreach scripts, interview prep, and a 90-day action plan. Plus tailored support between sessions.
Particularly useful for STEM professionals, green economy career changers, and anyone who's been applying for three months and getting nowhere.Not sure if it's the right fit? The curiosity call is free. No pitch, no pressure. If it's not me, I'll tell you. That's not a line.
TESTIMONIALS
Ready to stop guessing?
Start with a free 20-minute discovery call. No pitch, no awkward sales energy. We work out whether this is the right fit. And if it's not me, I'll tell you and point you somewhere useful.
(That's not a line. I genuinely do that. Ask around.)
Not ready to jump on a call? Send me an email: anna@careercodesign.com
Response within 1 business day. Regional NSW,
working nationally via Google Meet.
Watch before
you book
A short video where I explain what I actually do, how I do it, and whether we're likely to be a good fit.
(I'll also tell you who I'm probably not the right person for… which is useful information and saves us both time.)
Frequently Asked Questions
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Direct, practical, and data-driven. I'm not going to ask you how that makes you feel.
I ask a lot of questions. I'll challenge your assumptions if they're getting in the way. I use real labour market data - not gut feel or generic advice and I'll tell you honestly if your plan needs rethinking.
People usually describe sessions as 'a lot to take in but really useful.' Which is exactly what I'm going for.
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Nope. About 90% of my clients are employed - they just know they're not in the right place, or they can see the industry shifting and want to get ahead of it rather than react to it.
If you're happily settled and going nowhere, you probably don't need me. But if there's a persistent background hum of 'I should be doing something different' — that's worth paying attention to.
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Great question. AI can help you write. It can't tell you where the market is actually heading, which employers are genuinely growing in your sector, which qualifications are credible and which are a waste of $3,000, or how your specific background positions you in your specific niche.
I use AI too - as a tool. The difference is I know what questions to ask it, and I know when its answer is wrong.
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Absolutely not. In fact, some of the best sessions start with 'I have no idea.' That's a legitimate place to be, and it's more common than anyone admits.
What I do need: you to show up and be honest about where you're at. The clarity comes from the work, not before it.
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I won't pretend I know your specific technical work in detail. I am STEM trained (Medical Scientist with a Biology/Psych Major) so I LOVE talking science.
What I do know, in genuine depth, is the labour market for STEM and green economy professionals in Australia. Where demand is growing, which skills are transferable and how to frame them, which employers are growing their teams, and which qualifications actually matter to those employers.
I've worked with engineers, scientists, energy professionals, and technically-trained people navigating the transition to sustainability roles. It's the work I'm most energised by.
And yes - I will understand your LinkedIn profile.
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Ha. Fair scepticism.
It's priced low because I want it to be genuinely accessible, not because it's flimsy.
The goal is simple: Get to know your own skills so you can articulate them confidently. If you’re new to work, or been working for 30+ years, knowing your value is fundamental to your career. And if you need more support, there is a next step for that too.
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Yes — this is almost exactly who it's for.
Three months of silence usually means one of three things: a positioning problem (you're not communicating your value clearly), a targeting problem (you're applying to the wrong roles or organisations), or an approach problem (you're relying only on advertised jobs, which is roughly 30% of the market).
We'll figure out which one it is in Session 1. Then we fix it.
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I get it. The Career Design Series is three sessions because that's genuinely what it takes to build a complete strategy, but if you're further along and just need a sharp set of eyes on your approach, a one-off session can work.
Book a discovery call and tell me where you're at. We'll figure out the right fit from there.