Your career is more interesting than your job title. Let's prove it.

Career coaching and L&D consulting for STEM professionals, green economy career changers, and organisations that want to stop losing good people to conversations they're not having.

Anna Sidoti

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CDAA Professional Member 2026

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Cappfinity Skills Assessment Accredited

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Certified Hidden Job Market Coach

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Green and STEM Career Coach

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Anna Sidoti 〰️ CDAA Professional Member 2026 〰️ Cappfinity Skills Assessment Accredited 〰️ Certified Hidden Job Market Coach 〰️ Green and STEM Career Coach 〰️

A woman with long dark hair smiling, wearing a green button-up shirt and hoop earrings, sitting against a white textured wall.

hi, I'm anna.

I read labour market data the way other people read the news. (Genuinely.)

Career development is a craft.

And like any craft, it gets better when you know your tools of trade. I knew nothing about being a luthier (someone who makes and repairs stringed instruments) but I found out everything I needed to know in under an hour. Because I know my tools. That's how I help people.

I'm a career development specialist and L&D consultant. I work with STEM professionals, green economy career changers, and organisations navigating industry transition.

I’m in my 4th career and about to train for the 5th (looking at you, Pilates teacher training). I’m Science, Education, HR and Career Development qualified. I’ve worked with all ages and professions, and have spanned industries along the way- from big pharma to high schools, from insurance to energy.

I'm a member of the Career Development Association of Australia (CDAA) and I’m Cappfinity Skills Discovery Accredited. I volunteered for the CDAA on the NSW committee and at Career Expos. I've worked with people from mining, engineering, energy, electrical and mechanical trades, IT and cybersecurity, hospitality, state and local government, education and school students.

I'm consistently, genuinely delighted by the range of ways people spend their working lives. From environmental scientists pivoting to consulting to early career IT graduates, to hospitality managers searching for their next role. Every single one of them deserves an opportunity to shine.

What I do

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I use real data, not gut feel.

The Jobs and Skills Atlas. The Skills Priority List. LinkedIn's economic graph. I read this stuff the way other people read the news-which means the strategy we build is grounded in what the market is actually doing right now, not what someone wrote in a textbook in 2015.

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I know the training landscape. Like, really know it..

If the qualification exists in Australia…accredited, credible, worth your time- I'll find it. If it doesn't exist yet, I'll tell you that too. Most career coaches can't do this. I can.

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STEM and green economy is my niche.

Engineers pivoting to sustainability. Scientists moving into policy. Energy professionals navigating transition. If your career sits at the intersection of technical expertise and a rapidly changing industry — you're exactly who I work with.

Careers work is social justice work. Every person who comes through the door just wants an opportunity to shine, be appropriately challenged, and feel valued. Every single one of you deserves that outcome.

Career Tools & Job Search Resources

Three frameworks. Under $50. Instant download. Built for people who want to figure out what's broken before spending more time on the wrong fix. Freebie energy. (except you pay for these ones, because they're worth it.)

  • A man with glasses and gray hair working on a computer in a modern, industrial-style office with large windows, brick walls, and plants on the desk.

    T-Shaped Professional Audit $27

    You know you have more to offer than your job title suggests. You just can't quite say what it is.

    That's the problem this fixes.

    The T-Shaped Career Audit is a self-guided workbook that maps what you actually bring to work - your breadth, your depth, and the foundation underneath both. So the next time someone asks "tell me about yourself"... you've got a real answer.

    Useful at any career stage. Essential if you're job searching, going for a promotion, or just tired of underselling yourself.

    What you’ll get: An 8-page workbook. Guided prompts. A synthesis page that turns your audit into a statement you can actually use. Instant download.

    $27. About a week’s worth of takeaway Matcha Lattes. Considerably more useful (IMHO)

    Too cheap to be useful? It's priced low because career clarity should be accessible. Not because it's flimsy.

  • Two women are engaged in a conversation during a meeting; one is smiling and wearing glasses, while the other is smiling and gesturing with her hand.

    Relationship-First Networking Framework $37

    Networking is like insurance. Kinda boring-but important until you desperately need it.

    The best time to build your network is when you don’t need it. The second best time is now.

    What you’ll get: Scripts and templates for reaching out without being weird about it. Cold outreach, warm reconnects, informational interviews, follow-ups that don't feel desperate. The don't-propose-on-the-first-date approach.

  • A woman wearing a hijab and headphones sitting at a terrazzo table, smiling and waving while looking at a rectangular device in front of her.

    Job Search Reset $47

    Looking for a new job is complicated no matter when, why, where or what you’re looking for.

    If you’ve been searching for a while, the Job Search Reset Framework is for YOU.

    Two things in one: diagnose what's broken in your search, then find where the market heat actually is. Australian data sources. Real tools. The kind of information most people don't know exists.

    What you’ll get: Australian data sources. Real tools. The kind of information most people don't know exists.

Career Coaching for STEM Professionals & Ambitious Career Movers

That's what we fix. Together.

  • A person using a MacBook Air laptop displaying a LinkedIn profile of Mauryne Marty, a Content & Social Media Manager, with a blurred background.

    LinkedIn Profile Audit - $197

    Ready for honest eyes on it?

    No scheduling gymnastics. No live session. Just specific, recorded feedback on the thing that's doing the most work before anyone meets you.

    An honest, specific, recorded video review of your LinkedIn profile. What's working, what's costing you, exactly what to fix.

    Delivered as a Loom video within 3 business days.

  • A woman with long, wavy brown hair sitting at a table, smiling and holding a black device, possibly a tablet or e-reader, in a room with a dark textured wall background.

    The Career Design Series 3 sessions - $1,200

    The whole thing. With me.

    Three sessions. One framework. You leave with a complete strategy and the confidence to act on it. We investigate what's actually happening in your corner of the labour market - with real data, not gut feel. We design your strategy. Then we experiment your way in.

    You leave with: a labour market analysis, skills audit, networking plan, value proposition, outreach scripts, interview prep, and a 90-day action plan. Plus tailored support between sessions.

    Particularly useful for STEM professionals, green economy career changers, and anyone who's been applying for three months and getting nowhere.

Career Development Workshops & L&D Consulting for Australian Organisations

Good people leave when nobody's talking to them about their career. Workshops, L&D consulting, and career conversation tools for organisations navigating energy transition, restructure, and workforce change.

Most managers know they should be having career conversations. Most don't know how. So they don't. And eventually, good people leave for somewhere that does.

The fix? A 10-minute career conversation kit, licensed for your team, so you don't need me in the room every time.

The NOW · NEXT · HOW Career Conversations Kit

Three questions. One small action. Backed by career development theory and design thinking. Your P&C or L&D team runs it.

Works across every career stage - early career, mid career, later career, and pre-retirement.

Need something more bespoke? I also work with organisations on career development program design, L&D consulting, and green economy and STEM career literacy for HR and talent teams. Let’s talk or send me an email.

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TESTIMONIALS

  • Patricia

    “I highly recommend working with Anna! Anna has helped me discover new things about myself. The discussions flowed easily and in learning new things about myself and my strengths it opened up career ideas and directions I had not previously considered. I always finished each session feeling motivated and energised. Even months later I am still reaping the benefits. Thank you Anna!”

  • Cameron

    “Anna guided our daughter in clarifying options for her before picking subjects for her HSC. She immediately took to Anna’s approachable personality and set her at ease. Anna was just what we needed to ensure she knew what future careers options were. Anna supplemented the information that her school did not provide. The insights Anna had about industries were out of this world. I wish everyone had an Anna for their high school children, she really did take away a lot of the stresses and pressures going into subject selection.  I felt Anna minimised future heart aches for us, nothing felt like business and nothing was rushed. Do you and your children a favour and get in contact with Anna for your sanity and your children’s.”

  • Caoimhe

    “I can personally recommend Anna as an exceptional career coach. Her ability to listen attentively, ask insightful questions, and provide tailored guidance has been instrumental in helping me clarify my goals and take confident steps forward in my career. Anna’s friendly approach is both supportive and practical, offering strategies that are actionable and results-driven. She also offers online sessions so location is not an issue.”

  • Sharon

    “I worked with Anna to clarify and set some clear vision around my employment goals and skills, allowing me to work towards honing in on my employability skills and knowledge as well as my strengths and professional qualities. Anna was so easy to talk with. She was gentle in her approach, knowledgeable around current employment struggles and listened when I needed a sounding board. Anna helped me to look at strategies for self reflection within the workplace as well as implementing these strategies for self clarity and goal setting. I would highly recommend Anna to anyone who needs not only an employment coach, but a well educated, gentle and down to earth professional to discuss their employment and life plans with.”

  • CDAA Workshop Speaker Feedback

    “Please indicate which session/ speaker was most valuable to you and why?”

    I really enjoyed Anna Sidoti - the framework she presented was useful.

    Anna Sidoti. Green and renewable careers is pertinent

    Anna Sidoti's session - immediately relevant to many of my clients.

    Green skills with Anna Sidoti. Very practical case studies.

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Ready to stop guessing?

Start with a free 20-minute discovery call. No pitch, no awkward sales energy. We work out whether this is the right fit. And if it's not me, I'll tell you and point you somewhere useful.

(That's not a line. I genuinely do that. Ask around.)

Not ready to jump on a call? Send me an email: anna@careercodesign.com

Response within 1 business day. Regional NSW,
working nationally via Google Meet.

Watch before
you book

A short video where I explain what I actually do, how I do it, and whether we're likely to be a good fit.

(I'll also tell you who I'm probably not the right person for… which is useful information and saves us both time.)

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Frequently Asked Questions